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A Question From India On Rating Distributions


Like many web sites, our Grote Consulting Corporation website invites browsers to send in questions. I love getting questions: Itís a great way to find out whatís on peopleís minds so I can cover the issue thatís been raised in my writings on...
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Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, Iíd argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...
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Customer is King - Feedly RSS Reader Launched! Lon


Its been a great day for feedly - the start up created by Edwin Khodabakchian and his impressive team. I have known Edwin since Oracle acquired his previous baby Collaxa. He brought a fresh new spirit to Oracle and was an inspiration to be around....
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Google May Get RSS Feeds via Google Alerts


It is possible that Google may add rss feeds for web search results. They already provide feeds for News and Blogs search results. I was reading this story in WSJ by Katherine Boehret where she compares the various "email alert" services available...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Lessons from the back of the napkin


Tuesdayís event with Dan Roam was a lot of fun. He joined us at Adaptive Path to speak about his book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan is a warm, funny speaker with a wealth of stories about using...
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